Logo design and corporate identity for a large format, digital and silkscreen printer. The overall theme was to showcase the impact of their work with the promotional tagline of ‘Think Big’, as ICP is known for their rather impressive, large scale print work. The press kit carries out the theme with a bold headline, a pure yellow-green color and varnished target pattern. To help promote ICP’s other divisions, I designed four separate patterns for use in their own color schemes. The individual pages of the press kit utilize the colors and patterns on each sheet to create additional interest.
The new identity was then translated to work on stationery, website and delivery vehicles.
The press kit design is featured in the book, American Corporate Identity 2006.