Logo design and corporate identity for a large format, digital and silkscreen printer. The overall theme was to showcase the impact of their work with the promotional tagline of ‘Think Big’, as ICP is known for their rather impressive, large scale print work. So, the exaggerated dot pattern on the letterhead and envelope help drive that idea home with a pure orange hue. To help promote ICP’s other divisions, I designed four separate patterns for use in their own color schemes. As with the other components, the business cards also carried out this theme, with the addition of a UV varnish on the front and back to accent the patterns.
The new identity was then translated to work on press kits, website and delivery vehicles.