Logo design and corporate identity for a large format, digital and silkscreen printer. The overall theme was to showcase the impact of their work with the promotional tagline of ‘Think Big’, as ICP is known for their rather impressive, large scale print work. The delivery van graphic carries out this theme with a dark, black dot pattern to set off the bright orange logo pattern.

The new identity was then translated to work on stationery, press kit and website design.

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