Client: In the Hunt Canine & Equestrian Farm | Location: Nashville, Tennessee, USA
Having to express involvement in both canine and equestrian pursuits in a single logo and identity, provided quite a challenge to create something unique. By designing a two-sided mark that can be flopped in either direction creates versatility in the logo and helps sell both sides of the business simultaneously. The logo is featured in the book LogoLounge Master Library Vol. 2 and American Corporate Identity 2004.